Apothecary Co. Is Now At Urban Outfitters

Well, today's the day. Just in case you missed the big announcement, you can now find Apothecary Co. at Urban Outfitters! And in case you have any doubts about the magical powers of our New Moon Manifesting Mist, let me just tell you a little story.

About a year ago, I threw together a vision board. I had recently started this company with a tiny investment of $100. As I photoshopped our bath salts into the beauty page of the Anthropologie website and printed it out for my vision board, I laughed out loud imagining our products being carried there.

Once I finished my vision board, I frolicked around my tiny condo (including the kitchen where I still make all of the products) and I imagined what it would be like. I sprayed some manifesting mist, I blared Elton John music, I dreamed big, I hung up my vision board, and I then I promptly forgot all about it for 13 months.

After we shipped out our first order to Urban Outfitters, I did a deep clean of my office and that's when I stumbled upon my vision board. My bulletin boards had been covered up for months with to-do lists, branding colorways, and photos. As I sifted through my hopes and dreams from the year before, I realized they had all come true! Including that photoshopped Anthropologie page.

I didn't realize it until they reached out to me to test the products before officially placing their order, but Urban Outfitters is actually a division of Anthropologie. Mind blown.

Sometimes it's so easy to forget about the magic that goes into everyday life. We get caught up in what needs to be done day-by-day and hour-by-hour and we don't often take the time to dream our wildest dreams. So today, I just want to remind you. Dream big, friend. The universe is listening.

I am so thankful for you and your support over the past year. Would you do me a favor? If you happen to see our products at an Urban Outfitters near you, please send me a message and let me know! In the meantime, keep on dreaming big!



“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in magic will never find it.”

Roald Dahl